Today, Disney announced that the Disney+ streaming service will be going up in price and adding a new ad-supported tier that costs less.
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As of December 2022, Disney+ will cost $7.99 per month with ads — the same as the current price without ads. The ad-free version’s price will increase to $10.99 per month, which is also available for $109.99 per year.
Hulu will also be seeing a price hike starting on October 10, with the ad-supported tier increasing to $7.99 a month or $79.99 per year, and the ad-free version jumping up to $14.99 a month.
“With our new ad-supported Disney+ offering and an expanded lineup of plans across our entire streaming portfolio, we will be providing greater consumer choice at a variety of price points to cater to the diverse needs of our viewers and appeal to an even broader audience,” said Kareem Daniel, the chairman of Disney Media & Entertainment Distribution.
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This comes after streamers like Hulu, Peacock, and HBO Max had already divided their services into ad-supported tiers and ad-free tiers, with the ad-supported levels being cheaper as a result. With this in mind, it makes sense that Disney would follow suit.
