Disney+ has officially announced its plans of launching an ad-supported subscription plan, which will be available to U.S. consumers later this year. It will then be followed by an international rollout in 2023.
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With the upcoming Disney+ ad-supported plan, the company aims to provide “greater accessibility to a broader audience and give consumers more choice and control.” This announcement comes after the premium streamer had recently updated its parental controls in order to give way for more mature content to be added on its current library such as the live-action Marvel shows from Netflix.
“Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone – consumers, advertisers, and our storytellers,” Disney’s Kareem Daniel said in a statement. “More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families.”
President of Advertising, Disney Media and Entertainment Distribution, Rita Ferro added, “Since its launch, advertisers have been clamoring for the opportunity to be part of Disney+ and not just because there’s a growing demand for more streaming inventory. Disney+ with advertising will offer marketers the most premium environment in streaming with our most beloved brands, Disney, Pixar, Star Wars, Marvel, and National Geographic. I can’t wait to share more with advertisers at the Upfront.”
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The new subscription offering is also a part of Disney’s strategic plans to achieve its long-term target of amassing 230-260 million subscribers for Disney+ by 2024. Further details about its official date and pricing will be revealed at later date.
