Amazon today announced an exclusive content licensing agreement with new film studio A24, known for such films as Spring Breakers and The Bling Ring. This multi-year agreement makes Prime Instant Video the exclusive premium subscription home for all of the current and forthcoming A24 titles shortly following their release on DVD and Blu-ray.
We are always looking for new ways to bring our Prime Instant Video customers, unique, exclusive movies and TV that we think they will love, said Brad Beale, Director of Digital Video Content Acquisition for Amazon. As always, we monitor DVD and digital sales very closely and A24 movies such as ‘Spring Breakers’ and ‘The Bling Ring’ are exceptionally popular among our customers. This new deal with A24 allows us to offer those same titles to our Prime Instant Video customers soon after they are released on DVD and Blu-ray and at no additional cost.
Todays announcement includes four theatrical releases: Harmony Korines Spring Breakers, starring James Franco, Vanessa Hudgens and Selena Gomez; Ginger & Rosa, directed by Sally Potter, starring Elle Fanning and Annette Bening; The Bling Ring, directed by Oscar Award winner Sofia Coppola, starring Emma Watson; and James Ponsoldts The Spectacular Now, starring Shailene Woodley and Miles Teller. The deal will also include A24s upcoming releases like Jonathan Glazers Under the Skin, starring Scarlett Johansson; and The Rover directed by David Michôd, starring Guy Pearce and Robert Pattinson.
As an independent film distributor, our relationship with Amazon Prime Instant Video marks the next generation in output deals. It speaks to the larger shift in customers consumption habits, said Matthew Bires from A24. Not only can we share our content with an engaged audience, we have access to better analytics to monitor the films reach. Amazon is an extremely innovative and entrepreneurial company and the scope and dynamism of the platform is incredibly exciting for our films.
