Baby Shark is coming to life in a new animated TV as Nickelodeon is developing the project based on the viral song, The Hollywood Reporter has confirmed.
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Nickelodeon is working with the YouTube team who created the popular song “Baby Shark” to produce a preschool series based on the music.
The song originally launched on YouTube in November 2015 and quickly spread into a hit viral sensation worldwide. The song landed a 20-week streak on the Billboard Hot 100 list and naturally spawned its own video challenge, #BabySharkChallenge, generating over 700,000 cover videos.
“With music, characters, story, and dance all combined together, ‘Baby Shark’ took the world by storm, amassing 2.9 billion YouTube views and becoming the ninth most-watched video in the platform’s history,” Nickelodeon said.
“’Baby Shark’ has captured the imagination of millions of fans around the world, so it’s no surprise it’s one of the top 10 most-viewed videos on YouTube ever,” added Ramsey Naito, Executive VP at Nickelodeon Animation. “At the heart of any popular piece of content is a terrific character, and we have a great opportunity to further explore the world of Baby Shark and follow this family through some great animated adventures on Nickelodeon.”
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SmartStudy (Pinkfong), which was founded in June 2010 and focuses on creating original content across children’s education and entertainment, is working with Nickelodeon for global distribution with Viacom Nickelodeon Consumer Products managing consumer products licensing worldwide, excluding Asia.
