New Apple TV Service Targeting April Launch

February 14, 2019

Apple Inc. is going all in on its new TV streaming service with an expected launch date some time in April, according to Reuters. Content from CBS Corp, Viacom Inc and Lions Gate Entertainment Corp’s Starz will be included in the service along with Apple’s own original programming.

The new subscription service will launch globally via Apple’s App Store in an attempt to rival current streaming giants Netflix and Amazon Prime. The trade notes that Apple spent $2 billion on original content in Hollywood and lured “major stars such as Oprah Winfrey,” as a way to bring all of its shows together in a single location. Thus, eliminating the need for Apple device users to jump back and forth between different apps.

Apple will also provide TV channel subscriptions in manner not unlike Amazon Prime, which offers Starz and HBO to its users.

Of note is that this move is an attempt by Apple to replace diminishing iPhone sales with revenue from paid subscriptions.

Jeff lives and breathes all things sports and entertainment! As a die-hard Seahawks fan and devoted Utah Jazz supporter, you'll often find him cheering his heart out for his favorite teams. Jeff's passion for movies is unrivaled, and he has channeled that enthusiasm into a successful stint at ComingSoon.net. When he's not immersed in the world of media, Jeff loves spending quality time swearing at his favorite sports teams with his family. He also loves hats.