A24 Unveils Midsommar Bear in a Cage Toy With Musical Promo

It’s been a week since A24 unleashed Ari Aster (Hereditary)’s latest psychological madhouse Midsommar and the celebrated indie studio has revealed a new toy of the briefly seen Bear in a Cage from the film with a quirky promo singing about the animal, which can be viewed in the player below!

RELATED: CS Video: Writer/Director Ari Aster & Star Jack Reynor Talk Midsommar

Midsommar follows a couple, played by Jack Reynor (Strange Angel) and Florence Pugh (Outlaw King), who are traveling through Sweden to visit their friend’s rural hometown for its fabled mid-summer festival. What begins as an idyllic retreat quickly devolves into an increasingly violent and bizarre competition at the hands of a pagan cult.

The film also stars Will Poulter (Detroit), William Jackson Harper (The Good Place), Ellora Torchia (Broadchurch), Archie Madekwe (Teen Spirit) and relative newcomer Vilhem Blomgren.

Though Aster’s prior film, Hereditary, was shut out of the Oscars earlier this year, it managed to clean up at the Fangoria Chainsaw Awards. Star Toni Colette won Best Actress for her role, with Alex Wolff winning Best Supporting Actor. Aster himself won Best Director for the horror feature, who also took home the award for Best Screenplay. The film also won for Best Kill and Best Wide-Release Movie.

RELATED: The Midsommar Trailer Shows a Horror Film Bathed in Light

Midsommar is now playing in theaters, get your tickets by clicking here!  The Bear in a Cage toy can be purchased at A24’s official website beginning July 10!