The big game is almost here and we now have a good picture of which studios are advertising what during the Super Bowl on Sunday, February 3rd. With ads now costing $4 million for 30 seconds during the game (which had a record 111.3 million viewers last year), many studios are choosing to sit this one out. Only three studios are expected to advertise their upcoming movies while the San Francisco 49ers and Baltimore Ravens are playing – Paramount Pictures, Universal Pictures and Walt Disney Pictures.
Paramount Pictures is preparing to show a new 30-second spot for World War Z (June 21 release), starring Brad Pitt, during the pre-game and a 30-second spot for J.J. Abrams’ Star Trek Into Darkness (May 17) during the second quarter of the game (that spot will also be used to launch a new app, see details here).
Universal Pictures will release the first footage from Fast & Furious 6 (May 24) in a 30-second spot during the game.
Disney, meanwhile, is planning a new ad for Sam Raimi’s Oz The Great and Powerful (March 8), a 90-second spot for The Lone Ranger (July 3), and a new 60-second spot for Iron Man 3 (May 3).
Studios which have not bought ads for the actual game often debut ads during the pre-game, so stay tuned for possibly more surprises.
