Eva Longoria’s UnbeliEVAble Entertainment has entered a first look deal with Universal Pictures
Universal Pictures today announced that the studio has entered into a two-year, first-look production agreement with actress, producer and author Eva Longoria and her UnbeliEVAble Entertainment production banner.
“While audiences have identified with Eva through her iconic television roles, she is also an extremely savvy producer with a keen eye for projects that appeal to a broad range of diverse audiences,” announced Peter Cramer, President, Production, Universal Pictures. “We are fortunate that Eva has a found a home with Universal, sharing with us her creative instincts and passion for storytelling.”
Under the new first-look deal, Universal has acquired an original pitch from Lauren Iungerich, creator of the MTV series Awkward. Entitled My Daughter’s Quinceañera, the film will be produced by Eva Longoria and producing partner Ben Spector. In her first foray into features, Iungerich is attached to write, direct and co-produce the film that centers on an overwhelmed single father who is faced with the prospect of planning the Quinceañera of his daughter’s dreams.
“Building upon our continued success as producers in television, we were seeking a home to expand the UnbeliEVAble brand into features,” says Eva Longoria. “There’s simply no better place I could think of than Universal Pictures, whose diverse portfolio of releases is inspirational. Jeff, Donna and Peter’s passion was instrumental in keeping us in the Comcast family, and, beginning with ‘My Daughter’s Quinceañera,’ we look forward to a long relationship with all our partners at the studio. Lauren’s pitch was so brilliant and funny, and to bring this experience to life is like reliving my 15th birthday.”
Eva Longoria has also named Will Rack as Vice President of Feature Films. Rack joins UnbeliEVAble Entertainment from Shawn Levy’s Fox-based 21 Laps Entertainment, where he was an associate producer on Alexander and the Terrible, Horrible, No Good, Very Bad Day and The Internship, and was an executive on Night at the Museum: Secret of the Tomb. He oversaw development on The New York Times young-adult bestseller Steelheart, which was adapted by Carter Blanchard, and helped shepherd Substitute Teacher at Paramount with Keegan-Michael Key and Jordan Peele.
Eva Longoria is currently filming BBC Two’s high-end comedy miniseries Decline and Fall, an adaptation of Evelyn Waugh’s classic social satire. She will next be seen in Ricardo de Montreuil’s Lowriders, which premiered at this year’s LA Film Festival. The film is produced by Imagine Entertainment’s Brian Grazer and Blumhouse Production’s Jason Blum.
(Photo Credit: Hugh Dillon / WENN.com)
