A viral marketing campaign for X-Men: Days of Future Past is underway and the emphasis is on Trask Industries, the corporation led by Bolivar Trask (Peter Dinklage) that designs mutant-hunting Sentinel robots of which you’re getting a first look above and in the videos and photos that follow.
Here’s a description of the Sentinel program via the Trask Industries website:
In 1973, Trask Industries introduced the first Sentinel production model, the Mark I. Bolivar Trask’s groundbreaking research in AI, robotics and autonomous ballistic systems laid the foundation for the world’s most capable anti-mutant defense system. Since the program’s inception, we’ve continued to advance our founder’s cause through eight additional generational upgrades and enhancements.
As we celebrate five decades of achievement, we also bid farewell to regular production of the Mark I and shift our efforts to full-time manufacturing of the Mark X — our first complete overhaul of the Sentinel line. These highly anticipated units will combine next-generation nanotechnology and bioweapon breakthroughs, promising an even brighter future for the human race.
Just below are a series of videos, the first is a promo piece for the fake Trask Industries and the second is a compilation of videos from the viral site courtesy of Bleeding Cool.
On the second page is a series of photos, the first being a pic of Dinklage as Trask, the next three are archival photos featuring the Sentinels and the last a new mutant crushing poster.
X-Men: Days of Future Past hits theaters on May 23, 2014.
