Box-Office Oracle: ‘Snow White and the Huntsman’ Hope to Axe the Competition
By
Laremy Legel
June 24, 2005. That was the last time we witnessed a June weekend with the potential to be this bad, with the top 12 earning a paltry $120 million. The reasons are simple. Men in Black is a franchise on the wane, Snow White and the Huntsmanis frickin’ terrible, and everyone has already seen The Avengers. After that, there’s only indies with promise, nowhere near wide enough to make a dent in the box office. It’s a sad situation, but we’re here to break it down. Let’s do so.
Laremy predicted the #1 movie correctly 4 Weeks In A Row
One of the great lies of our time is that the Twilight crowd scales for non-Twilight films. “Well,” everyone says, “this will pull in the Twilight crowd.” Uh, no, it won’t. How can we tell? Because the last Twilight film opened $100 million higher than this. Twilight fans aren’t zombies, they are just people who like Twilight. So Taylor Lautner, Robert Pattinson and Kristen Stewart take note – you’re still going to have to make great films to bring in an audience.
Speaking of, this isn’t great. So even if the fans of Twilight catch it on Friday night, by Saturday morning the jig will be up. Guess who communicates in rapid fashion with all their friends? Young people. Who is the intended audience here? The same demo. Recipe, meet disaster.
You want some real talk? See Mirror Mirror. That’s a surprisingly solid little movie. This one? Egh, I’m getting angry even talking about it.
It’s made $300 million more than The Dark Knight. It will end up being the bronze medalist, worldwide, of all time. Anyone out there predict that outcome? $1.3 billion is a lot of money. See what happens? At this level, it’s all hyperbole.
The ship be sinking, there went the Men in Black. This film looks to have little hope of catching the first two films, whether you adjust for inflation or not.
It looks like it will end up losing $150m theatrically here. Luckily, The Lorax made up most of that for Universal. And they’ve got Snow White and the Huntsman on deck!
Somebody get another script in front of Kevin Hart, immediately.
Prediction: $1.4 million
How say you? Like a bigger number for Snow White? Want to put For Greater Glory in your top ten? Who you got int the Avengers / MIB3 derby? Predictions away!
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