Weekend Box-Office: ‘Men in Black 3’ Slumps to $55 Million While ‘Exotic Marigold’ Goes Big
By
Brad Brevet
Wow, Men in Black III certainly do much climbing after its $18 million Friday. It made enough to be the #1 film, but not nearly as much as people expected as of yesterday and certainly not as much as tracking seemed to indicate. Let’s take a look.
Laremy predicted the #1 movie correctly 4 Weeks In A Row
Writing up Friday estimates yesterday I thought we were looking at something like $61 million or so for the three-day weekend for Men in Black III, bringing the franchise back to theaters after a ten year hiatus. A “B+” CinemaScore (“A-” from audiences under the age of 18) seemed to indicate there would be good word of mouth and the critics were far kinder than expected. However, it fell about $6 million short of my anticipated number, which makes Laremy a very happy boy. Sony, however, which was apparently expecting something like $90 million for the four-day holiday weekend won’t be too excited about the film’s anticipated $70 million result.
So Laremy ended up only $1.6 million off with his $53.4 million prediction and when it comes to reader predictions some went as high as $78 million for the three-day and another predicting $104.5 million for the four-day. Closest of the bunch, however, was Pockets O’tool with a $52.6 million guess. Nice work and I can’t blame anyone for the all-over-the-board predictions. This was a tough one, which makes me even more impressed by Laremy’s prediction.
Weekend: $55 million RottenTomatoes Score:68% Laremy’s rank: Laremy picked it to finish #1 and his prediction of $53.4 million was $1.6m off for a percentage error of 2.91%.
This film is just killing it. Only a 33.6% drop in its fourth weekend and it is still pulling in over $36 million. Amazing. It is now up to $1.29 billion worldwide, about to top Harry Potter and the Deathly Hallows: Part 2 for #3 worldwide and then it will have to crack $2.19 billion if it wants to beat Titanic. Which is to say, be happy with third.
Weekend: $36.9 million (-33.6% drop) / Cume: $513.6 million / RottenTomatoes:93% Laremy’s rank: Laremy picked it to finish #2 with $33.4 million, which is $3.5m off for a 9.49% error.
Sinking, but not too bad, it could have been worse. Only a 46.7% drop isn’t too bad and I’m actually curious about seeing it. Problem is, with the Seattle Film Festival going on finding time in the schedule is going to be tough.
Weekend: $13.6 million (-46.7% drop) / Cume: $44.3 million / RottenTomatoes:34% Laremy’s rank: Laremy picked it to finish #4 with $11.5 million, which is $2.1m off for a 15.44% error.
With a $65 million budget this one is going to need some serious international help. Right now its worldwide take is $71.4 million, do you see another $60 million or so coming in? I don’t.
Weekend: $9.6 million (-44.8% drop) / Cume: $41.4 million / RottenTomatoes:59% Laremy’s rank: Laremy picked it to finish #5 with $7.9 million, which is $1.7m off for a 17.71% error.
Like Laremy, most of the reader predictions from Thursday pegged this one for double digits. Dennis, Christoph Elena and John-PT however, wasn’t fooled with solid predictions only $300,000 off. John went with $8.3 million while the other two were at $7.7 million. Buy yourselves a cookie, you deserve it.
Weekend: $8 million / RottenTomatoes:26% Laremy’s rank: Laremy picked it to finish #3 with $12.5 million, which is $4.5m off for a 56.25% error.
It’s up to $144.3 million worldwide, which is to say it’s only about $230.7 million away from making some money given its $150 million budget. Money well spent?
Weekend: $7.5 million (-40% drop) / Cume: $62.9 million / RottenTomatoes:41% Laremy’s rank: Laremy picked it to finish #7 with $6.3 million, which is $1.2m off for a 16% error.
I really thought it would do better domestically, because I don’t see it doing much internationally. Here’s to hoping I’m wrong.
Weekend: $7.1 million (-32.4% drop) / Cume: $22.1 million / RottenTomatoes:23% Laremy’s rank: Laremy picked it to finish #8 with $5 million, which is $2.1m off for a 29.58% error.
Now this film is just killing it. Absolutely killing it. Adding 879 theaters this weekend it jumped 96.9% from last weekend and is now up to $16.5 million domestically. Here’s the kicker, it has made $95 million worldwide on a budget that had to be minimal.
Weekend: $6.3 million (96.9% increase) / Cume: $16.5 million / RottenTomatoes:75% Laremy’s rank: Laremy picked it to finish #6 with $7.5 million, which is $1.2m off for a 19.05% error.
Weekend: $2.2 million (-24.1% drop) / Cume: $395.2 million / RottenTomatoes:85% Laremy’s rank: Laremy picked it to finish #10 with $1 million, which is $1.2m off for a 54.55% error.
One of the biggest successes of the year so far in terms of return on budget. We’re talking a 7.3 times multiplier here.
Weekend: $1.4 million (-46.2% drop) / Cume: $88.2 million / RottenTomatoes:52% Laremy’s rank: Laremy picked it to finish #9 with $1.2 million, which is $0.2m off for a 14.29% error.
Elsewhere, Bernie added 99 theaters and brought in $870,000 and The Intouchables debuted in four theaters and brought in a solid $101,000.
Unfortunately, as of right now there are no numbers for Moonrise Kingdom‘s limited theatrical debut.
Next weekend Men in Black III is going to likely move down the ladder as Piranha 3DD and Snow White and the Huntsman make way to theaters. I am really curious how Snow White will do as I expect it to be a big hit both domestically and internationally. Anyone care to place some early predictions?
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