Box-Office Wrap-Up: Oct. 1 – Oct. 3, 2010

The film everyone thought would win ended up winning, but not by as much as some of you predicted. Laremy ended up very close with his prediction on The Social Network but I think a lot of you will be surprised by Let Me In‘s disastrous returns.
Laremy predicted the #1 movie correctly: 1 Week In A Row
Snyder’s owls edged out Stone’s economy by mere fractions and actuals could prove Stone’s film actually took second place, but for now it belongs to the Guardians of Ga’Hoole. It’s actually not a bad drop for this film at only 32%, but it didn’t earn enough out of the gates to really be all that impressive and that $100 million production budget makes it look even worse.
Result: $10.8 million

Laremy’s rank: Laremy picked it to finish #5 with $9.023 million, which is $1.777m off for a 16.45% error.
It would seem audiences weren’t rushing home to tell their friends how much they liked Wall Street: Money Never Sleeps. However, I think this result is more of a credit to The Social Network than the quality of Wall Street. Certainly, people weren’t exactly excited about Wall Street, but the release of another adult themed movie following its opening weekend, and one that was getting spectacular reviews is going to take priority over the week-old film that got mixed reviews.
Result: $10.1 million

Laremy’s rank: Laremy picked it to finish #2 with $11.797 million, which is $1.697m off for a 16.8% error.
The Town continues to hold over very well, and does so with larger returns over the weekend than expected after a $3.1 million Friday. Affleck’s sophomore effort is now up to $64.3 million overall. Not too bad eh?
Result: $10 million

Laremy’s rank: Laremy picked it to finish #4 with $11.112 million, which is $1.112m off for a 11.12% error.
Holding over just as well is Emma Stone’s Easy A, which is now up to $42.4 million overall.
Result: $7 million

Laremy’s rank: Laremy picked it to finish #6 with $7.175 million, which is $0.175m off for a 2.5% error.
I honestly have no opinion on this one. Only a 34% drop isn’t too bad, but then you consider the fact it only made $8.4 million in its opening weekend and things begin to look a bit worse.
Result: $5.5 million

Laremy’s rank: Laremy picked it to finish #8 with $4.372 million, which is $1.128m off for a 20.51% error.
I know people are going to call this release a flop, but considering this is a film that was originally scheduled to hit theaters way back in 2008 I think Paramount will take a $5.35 million opening and laugh all the way to the bank. There was hardly any money spent leading up to this release on marketing, no press screenings and a last second online and television advertising explosion and they managed to weasel a little money out of the dusty old flick.
Result: $5.35 million

Laremy’s rank: Laremy picked it to finish #7 with $6 million, which is $0.65m off for a 12.15% error.
Adversely, Overture can’t be happy at all losing to Case 39, a film that absolutely rained on their parade by getting a last second release while Overture had this weekend scoped out of as long as I can remember. Of course, it would service audiences to know Let Me In isn’t necessarily a horror film, but it’s hard to sell a vampire movie as anything but unless it involves sparkly vampires and love struck humans confused between necrophilia and bestiality. Hmmmm… that actually does sound like a horror movie doesn’t it?

Laremy’s prediction proved to be wildly off, but I guess marketing and online buzz affects us all. Predictions from the commenters on Laremy’s Oracle article ranged from a $27.5m prediction from busterbluth on the high side and a more accurate prediction of $7.5m from AJ on the low.

Result: $5.3 million

Laremy’s rank: Laremy picked it to finish #3 with $11.615 million, which is $6.315m off for a 119.15% error.
Up to $27 million on a $10 million budget. Everyone seems to have gotten just what they wanted out of this one.
Result: $3.6 million

Laremy’s rank: Laremy picked it to finish #9 with $3.203 million, which is $0.397m off for a 11.03% error.
It edged out Resident Evil: Afterlife by only $.2 million for the final slot this weekend. Did anyone go see this? Is it any good?
Result: $3 million

Laremy’s rank: Laremy picked it to finish #10 with $2.264 million, which is $0.736m off for a 24.53% error.

So speak your mind, are you surprised Social Network only made $23 million? I would think so based on a lot of your predictions and how about Let Me In? All the buzz and bupkis at the box.

Next week we will have Secretariat competing for that #1 slot and My Soul to Take releasing in 3D means Wes Craven looks to bury Let Me In and Case 39 for good.

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