In the midst of announcing the DreamWorks Animation third quarter financial results the studio also announces they have decided to move its release of Shrek 3 from November 2006 to May 2007.
“We believe there are more than a half a dozen strong release windows available annually for our films,” commented DreamWorks Animation CEO Jeffrey Katzenberg. “We look at each film very specifically to determine which of these release windows will best maximize its value in the marketplace based on a number of factors, including its story, the competitive landscape and the overall market potential. The sheer magnitude of the Shrek franchise has led us to conclude that a May release date — with a DVD release around the holiday season — will enable us to best maximize performance and increase profitability, thereby generating enhanced asset value and better returns for our shareholders.”
Based on the change in the Shrek 3 release date, DreamWorks Animation’s new anticipated release schedule reads as follows:
· Madagascar (release on May 27th 2005)
· Wallace & Gromit: Tale of the Were Rabbit (release on October 7th 2005)
· Over the Hedge (release on May 19th 2006)
· Flushed Away (release in fall 2006)
· Shrek 3 (release in May 2007)
For more on each film just click on any title.
