American Ultra Viral Heads to Comic-Con

A special delivery launches an American Ultra viral campaign at Comic-Con

Lionsgate appears to have a fun American Ultra viral campaign headed to Comic-Con this week. ComingSoon.net received today a manilla envelope with, in addition to a lighter, some rolling papers and a glass jar, the below “Apollo Ape” flyer with a link on the back to TheAmericanUltraProgram.net. It sounds like something is set to launch from San Diego at noon on Friday!

The “Apollo Ape” comic is drawn by T.A.Z, (a.k.a. Jim Evans) and figures prominently in the film. The image actually debuted earlier today alongside a new Comic-Con poster for the film. What we didn’t know then is that one can scan the image with the Blippar app to actually summon a miniature theater that will play a new clip from the film featuring Jesse Eisenberg and Kristen Stewart. While it’s a pretty neat effect and will work from the below gallery image, it’s best viewed from a flat surface and those on desktop monitors may have some trouble. It’s a pretty safe bet, however, that congoers will be able to find their own American Ultra viral AR cards in San Diego this week.

American Ultra centers on Mike (Eisenberg), a seemingly hapless and unmotivated stoner whose small-town life with his live-in girlfriend, Phoebe (Stewart), is suddenly turned upside down. Unbeknownst to him, Mike is actually a highly trained, lethal sleeper agent. In the blink of an eye, as his secret past comes back to haunt him, Mike is thrust into the middle of a deadly government operation and is forced to summon his inner action-hero in order to survive.

Written by Max Landis (Chronicle) and directed by Nima Nourizadeh (Project X), American Ultra also stars Topher Grace, Bill Pullman, John Leguizamo, Connie Britton, Walton Goggins and Tony Hale.

Lionsgate will release the film on August 21. Check back to see how the American Ultra viral develops as we’ll be on the scene in San Diego starting with preview night, Wedneday, July 8.