AMC Theatres is putting an end to their “Sightline” pricing plan.
In February 2023, they announced a new pricing plan that would charge a different amount of money for seats depending on their location in the theater. The best seats, typically in the middle of the auditorium, would cost more than less ideal seats, such as the ones near the front of the auditorium.
However, the company has decided to roll back this decision, instead opting to make the viewing experience in the front rows closer to the screen better. “Beginning in late 2023, AMC will begin testing its newest seating concept,” the company said. “Large, comfortable lounge style seating areas will allow guests to lay all the way back and relax. The angle of the seats will also make it more enjoyable to watch movies from these front row seats closest to the screen.”
Why is AMC Theatres removing the Sightline plan?
It is pivoting away from the Sightline plan “to ensure its ticket prices stay competitive.” Pricing has not yet been announced for the new front row seats.
