According to Deadline, AMC Entertainment is offering 15 cent tickets to celebrate the cinema chain’s 100th anniversary as it reopens theaters at over 100 locations on August 20.
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AMC commented that for its Centennial Celebration, “all AMC U.S. theatre locations that open on August 20 will offer all available seats for all movies that day for the 1920’s admission price of 15 cents each (while offered on all available seats, to achieve social distancing overall seating capacity will be significantly reduced).”
AMC added that AMC Stubs members will earn double points on all tickets, food, and drink purchases through the end of October.
“We are thrilled to once again open our doors to American moviegoers who are looking for an opportunity to get out of their houses and apartments and escape into the magic of the movies. As our guests return on our first day of resumed operations on August 20, we invite them to join us in celebrating a return to the movies, and in celebrating 100 years of AMC making smiles happen with movies at 1920 prices of only 15 cents each,” said CEO Adam Aron.
The Dubinsky Brothers launched AMC in 1920, starting with a single movie screen in Kansas City, Missouri. The chain is now the largest exhibitor in the U.S., Europe, the Middle East, and the world.
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About 300 additional locations around the country are expected to reopen during the following two weeks, which would lead to the release of The New Mutants on August 28 as well as Christopher Nolan’s Tenet on September 3. AMC added that its Safe & Clean protocols that were developed under close cooperation with public health and safety experts will be heavily enforced at all AMC locations.
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