Deadline brings word that Mattel and Blumhouse are teaming up to bring the iconic Magic 8 Ball toy to the big screen. Truth or Dare, Kick-Ass 2, and Fantasy Island director Jeff Wadlow will helm the picture, co-writing its script with Jillian Jacobs and Chris Roach.
“Since the 1950s, Magic 8 Ball has inspired imagination, suspense and intrigue across generations. This iconic toy has a built-in connection with fans and untapped potential for storytelling,” said Robbie Brenner of Mattel Films. “There are no partners better suited to tell the Magic 8 Ball story in collaboration with Mattel Films than Jeff Wadlow and Blumhouse Productions, whose unique approach to the thriller genre has captivated audiences worldwide and has gained widespread accolades.”
“As fans of Mattel and their iconic brands, we’re looking forward to bringing Magic 8 Ball, one of their most celebrated toys, to life, and playing against expectations in doing so,” Blumhouse founder Jason Blum said. “We look forward to partnering with Mattel Films to put this project on the fast track to the big screen and create a memorable experience for moviegoers.”
The Magic 8 Ball is yet another brand from Mattel that is in development for the big screen including Barbie, Hot Wheels, View Master, Masters of the Universe, and American Girl. The fortune telling toy was first introduced in 1950, notable for its many different answers to questions from those that shake it including “It is certain,” “Don’t count on it,” or “Ask again later.”
