Branding in Seongsu aired episode 11 on Wednesday, February 21, 2024, at 12 a.m. KST on U+Mobile TV. The episode is also available to stream on Viki. The series follows the story of a rude team leader, Kang Na-On (Kim Ji-Eun), and an intern, So Eun-Ho (Lomon), who works at Seongsu Marketing Agency. The two have opposite philosophies concerning their work and life. However, their lives intertwine when their souls get swapped after a kiss.
Episode 11 of Branding in Seongsu documented Kang Na-On looking for the culprit who tried to kill her. However, she faced difficulties living in So Eun-Ho’s body after the soul swap. Ultimately, she plotted a game plan using the soul swap incident. While pretending to be Eun-Ho, she tried to manipulate Do Yu-Mi (Yang Hye-Ji) into finding out who had been backing the latter into going against it. Eventually, she found out it was someone from Segye Group, the conglomerate that the agency was part of.
Branding in Seongsu episode 11: Kim Ji-Eun manipulates Do Yu-Mi
The latest Branding in Seongsu episode 11 began with Do Yu-Mi celebrating her plan’s success. She had previously managed to break the underground team’s project by stealing the pop-up store for her brand promotion. However, when Yu-Mi visited her site, she noticed that people were going toward another pop-up store on the neighborhood’s corner. Eventually, Yu-Mi discovered that the underground team had managed a successful brand promotion for their project.
Yu-Mi teases Kang Na-On about not being able to spend enough money on the project, all while completely unaware that it was So Eun-Ho. He replicated Na-On’s style of speaking and revealed that they had managed to be successful with the help of fellow team members and art leader Cha Jeong-Woo. This infuriated Yu-Mi, who left to meet the man she’d hired to destroy Na-On. The latter, who still lived in Eun-Ho’s body, decided to follow her.
Na-On witnessed Yu-Mi get into a car. The latter saw fellow team leader Mr. Nam instead of the man she was about to meet. He blackmailed her by showing his recording of Yu-Mi using Na-On’s computer to make the XU Cosmetics scandal. This was also the reason why Na-On was fired. He used the video to get close to her, but Na-On arrived just in time as Eun-Ho saved Yu-Mi. Since Na-On lived inside Eun-Ho’s body, she used it to her advantage.
Pretending to be Eun-Ho, she manipulated Yu-Mi into believing that they were on the same side. However, Yu-Mi expressed that if Eun-Ho managed to destroy Na-On’s reputation in the upcoming Segye Group’s project, she would believe him. What Yu-Mi didn’t realize was that she was plotting in front of Na-On herself. Yu-Mi further revealed that the upcoming project is a brand launched by Segye International, headed by Chief Hwang Jae-Ha.
Meanwhile, Na-On reached home to find Eun-Ho unconscious. She slapped him awake and threw him out of the closet room. She then recalled details of how the chief previously plotted against the agency and her, leading to the separation of the Marketing Department. This eventually became the Seongsu Agency.
The following day, the entire office met with Chief Hwang Jae-Ha, who looked for a possible team to handle his upcoming project. He threw a jibe at Na-On without realizing it was Eun-Ho who lived inside her. Meanwhile, Na-On, still in Eun-Ho’s body, pitched an idea. She expressed interest in having all the teams make a proposal, and the chief choose one. This way, she could show her loyalty to Yu-Mi and somehow find the person responsible for her accident.
To watch what happens next, watch Branding in Seongsu on Thursday, February 22, 2024, at 12 a.m. KST on U+Mobile TV and later on Viki.
