Popular K-drama Branding in Seongsu aired a brand-new episode 10 on Tuesday, February 20, 2024, at 12 a.m. KST on U+Mobile TV. The episode is also available to stream on Viki. The series follows the story of a rude team leader, Kang Na-On (Kim Ji-Eun), and an intern, So Eun-Ho (Lomon). They work at Seongsu Branding Agency. The two don’t see eye to eye when it comes to work. However, their lives change when their souls get swapped after an unintentional kiss.
Episode 10 of Branding in Seongsu documented So Eun-Ho adapting to living in Kang Na-On’s body and vice versa. With swapped souls, the two tried to work on a brand-new project. They were almost successful before the new team leader, Do Yu-Mi (Yang Hye-Ji), decided to wreck their plans. By the end of the episode, she challenged Kang Na-On to complete the project. Although she lived inside Eun-Ho, she came forward and accepted the challenge.
Branding in Seongsu Episode 10: Kim Ji-Eun battles against Do Yu-Mi during a branding project
The latest Branding in Seongsu episode 10 picked up from where the previous episode left off. Kang Na-On and So Eun-Ho embarked on their branding project with the rest of the underground team. Meanwhile, Mr. Nam called his fellow team leader, Do Yu-Mi, to meet him. He advised that Director Han would be able to dispose of Kang Na-On, but Yu-Mi expressed that she could take care of it all by herself.
While still soul-swapped, Na-On and Eun-Ho looked at the products for their project and decided that they needed a new space to keep them. Eun-Ho, who lived in Na-On’s body, left for the medical store, where he met a team member, Jenny. The latter inspired Eun-Ho to come up with a brand-new marketing proposal and present it to the founder of the company. The following day, Na-On woke up, still in Eun-Ho’s body, and noticed that the latter had gone to the company earlier. On reaching the office, she realized that the team had already worked on a branding proposal.
When they presented it to the founder, the latter seemed skeptical. However, the founder soon expressed her excitement, putting everyone in the team at ease. While the founder got herself prepared to be the face of the brand, Eun-Ho, Na-On, and the team found a large building where they would keep the company store. Meanwhile, back at the office, Rex sat with the design team to make the posters and stickers for the promotion.
Art team leader Cha Jeong-Woo was just about to leave the office when Do Yu-Mi stopped him. She slammed him for not responding to her text messages. When he didn’t bother to answer her, she decided to seek her revenge on Na-On, promising to destroy the latter’s career. Yu-Mi decided to stop the underground team even before they began their promotions. She spent the budget on getting the same building as theirs by offering more money.
Instead of the underground team’s pop-up store, Yu-Mi placed her jewelry store on the building. The underground team was devastated at the changes and decided to look for alternatives. Meanwhile, Na-On realized that this was Yu-Mi’s doing. With the help of Eun-Ho, they found an abandoned medical store where they could place their pop-up. However, they heard that the owner of the store had gone on vacation and wouldn’t be able to return on time.
Meanwhile, at the office, Rex called the underground team for an emergency meeting. Apparently, Yu-Mi’s teammates forcefully deleted the other team’s artwork that Rex had worked hard on with the designer. Both Eun-Ho and Na-On, still with their swapped souls, grew concerned over their store when they met Yu-Mi. The latter blackmailed them into negotiating with her, warning them that they wouldn’t be able to complete their project without her help.
Na-On, who lived in Eun-Ho’s body, came forward and decided against it. She accepted Yu-Mi’s challenge, determined to fight against her.
To watch what happens next, don’t forget to tune in to Branding in Seongsu Episode 11 on Wednesday, February 21, 2024, at 12 a.m. KST on U+Mobile TV and later on Viki.
