Popular K-drama Branding in Seongsu aired a brand-new episode 3 on Wednesday, February 7, 2024, at 12 a.m. KST on U+Mobile TV. The episode is also available to stream on Viki. The series follows the story of two individuals, prickly team leader Kang Na-On (Kim Ji-Eun) and intern So Eun-Ho (Lomon). The two have completely different perspectives on branding. But fate entangles them in a strange way. Their lives change when their souls get swapped after an unintentional kiss.
Episode 3 of Branding in Seongsu continued to document intense interactions between Seongsu Agency team leader Kang Na-On and intern So Eun-Ho. The latter found a dark secret related to a brand’s ethical practices. However, Na-On utilized this information to sign an exclusive deal with the company itself. While Eun-Ho tried to uncover the secrets, Na-On did everything in her power to conceal them, even if it meant using her intern for the same.
Branding in Seongsu Episode 3: Kim Ji-Eun uses Lomon to earn a big brand deal
The latest Branding in Seongsu episode picked up from where the previous episode left off. After discovering that XU Cosmetics tested products on animals, intern So Eun-Ho informed his team leader Kang Na-On about the same. The company tested mascara on rabbits and also performed several other experiments. However, instead of canceling the brand deal and exposing their actions, Na-On deleted all the proof from Eun-Ho’s phone.
Though Na-On expressed the need to cover up this issue, it didn’t sit well with Eun-Ho, who believed the company should be exposed. This led to an argument between the two. Na-On believed that it was important to hide the company’s weakness. When Eun-Ho threatened to make the issue public, Na-On countered him by saying that he might have to face an even bigger challenge. After he left, she had a splitting headache, indicating a mysterious connection.
Meanwhile, Eun-Ho called Da-Eun to express his indecisiveness. She called him to Mangyeonsa to clear his mind. On the other hand, Na-On left to see the XU Cosmetics founder. She transferred all the images Eun-Ho clicked, exposing the company’s antics. Using these images as proof, she struck an exclusive deal with the company and all its subsidiaries. She also led Eun-Ho to discover these loopholes to strike the deal.
Moreover, Na-On also convinced the founder to pay 10 billion KRW to compensate the shoe factory workers. The agency was to open a pop-up store and shut down the factory. But the employees protested against them. She compensated all the employees except the union representative, who continued to protest. Meanwhile, Da-Eun advised Eun-Ho to do what felt right. He visited the factory once more only to discover that they had replaced the storage area where they’d previously kept the animals for testing.
Back at the office, Na-On found out some interesting information about the union representative. Fellow brand marketer Do Yu-Mi brought all the shoe factory employees’ signatures, ready to leave the factory in exchange for compensation. Yu-Mi, however, revealed that only the union representative wouldn’t budge. Na-On mocked Yu-Mi, stating that the latter still has a lot to learn if she wishes to become the next team leader.
Na-On told Yu-Mi that she was going to use crucial information about the representative to persuade him. Yu-Mi, however, felt extremely hurt by her comments. Meanwhile, the representative continued to protest against the pop-up store. He believed that the shoe factory’s history and legacy shouldn’t be erased. Na-On arrived at the scene, where fellow agency employees were already filming the representative’s behavior.
She told the representative that he could use the money to visit his family, given how much his daughter missed him. This left him furious, and he threatened to kill her with a knife. Eun-Ho arrived in time to stop the man but ended up getting hurt by the knife himself. The man ran away after employees continued to film him. It was then that Eun-Ho realized he’d become a pawn in Na-On’s plan to sign the deal with XU Cosmetics.
To watch what happens next, don’t forget to tune in to Branding in Seongsu Episode 4 on Thursday, February 8, 2024, at 12 a.m. KST on U+Mobile TV and Viki.
