Bollywood will witness a box office clash set for this Friday, February 23, with the release of Article 370 and Crakk. Audiences have been waiting in anticipation for Both films. Both films, catering to different genres, are expected to draw in their respective audiences. Article 370 stars Yami Gautam and Priyamani, among others, and is directed by Aditya Jambhale. On the other hand, Crakk, starring Vidyut Jammwal, Arjun Rampal, Amy Jackson, and Nora Fatehi, is directed by Aditya Dutt.
Article 370 explores a socio-political subject, while Crakk promises high-octane sports-based action, marking a first in Indian cinema.
Check out the trailer for Article 370 here:
Trade Analysts weigh in their opinion on Article 370 vs. Crakk box office collection
According to trade experts interviewed by Outlook India, there’s a buzz surrounding both films, but opinions on their potential box office earnings vary.
Girish Johar, a producer and film business expert, expressed that Article 370 holds a superior buzz compared to Crakk. He noted that if the former receives additional promotion, especially from the government, it could further boost its performance. Johar also highlighted positive feedback for both films’ trailers, indicating promising prospects for their box office success.
Johar predicted that both movies could open in the $ 200 – 300 thousand range. He emphasized the potential for box office numbers to escalate if audiences respond positively, especially during the weekend.
Check out the trailer for Crakk here:
Lokendra Jain, a film exhibitor, offered a more conservative estimate. He suggested that Article 370 might collect around $ 100 thousand on its opening day. While Crakk, starring Vidyut Jammwal, could earn $ 300 thousand.
Jain pointed out that the timing of the releases might affect their box office performance. His statement was considering the ongoing exam period and upcoming election season.
With differing opinions on the box office potential of Article 370 and Crakk, all eyes are on how these films will fare on their opening day as Bollywood enthusiasts eagerly await the audiences’ verdict.
