Director dares you to watch…
Ram Gopal Varma’s got a challenge for you. Watch his Bollywood horror sequel, Phoonk 2, and get a $10,000 reward.
“Anyone who says the movie cannot scare him is going to be put in a theater by himself,” Varma told the press. If that audience member can endure the film from beginning to end will come out very rich.
In a stroke of William Castle-like genius, the selected movie-goer will be hooked up to a heart monitoring machine and camera. Their stats will be displayed outside the theater. This isn’t the first time Varma’s done this. He proposed a similar challenge for Phoonk. For more on the history of this promotional tactic, click here.
Source: Reuters
