Spotify has launched This Is Taylor Swift: A Spotify Playlist Experience in Manila, giving fans a chance to explore the singer’s music in an interactive way. This is a limited-time event, featuring immersive installations inspired by Taylor Swift’s iconic eras. With the Philippines ranking among her top streaming markets, the experience aims to bring fans closer to her music through exclusive activities and surprises.
Here are more details about the exhibit.
Taylor Swift Spotify Playlist Experience opens in Manila
Spotify has opened This Is Taylor Swift: A Spotify Playlist Experience in Manila, offering fans a unique way to engage with the singer’s music. Running from February 21 to 24 at Exhibit Hall, Level 4, Gateway Mall 2 in Araneta City, Quezon City, the interactive exhibit is open to registered Swifties, who can explore installations inspired by Swift’s 11 musical eras.
According to Spotify’s head of music for Asia, Kossy Ng, Swift’s influence in the Philippines is significant, with This Is Taylor Swift playlist’s streams increasing by 150% in the last three years. The country ranks as her second-largest streaming market globally, with top-played tracks including “Cruel Summer,” “Lover,” and “Fortnight” (ft. Post Malone).
The exhibition features multiple installations. The Enchanted Hallway welcomes visitors with shifting lights representing Swift’s eras, set to “Enchanted (Taylor’s Version).” The Great Collection showcases panels dedicated to her albums, allowing fans to scan NFC tags to access music. Other sections, such as Message in a Booth and Picture to Keep, offer interactive activities.
Additionally, Spotify has introduced an in-app feature that allows users to discover their most-streamed Swift album and receive a personalized playlist. Fans can also claim exclusive Spotify x Taylor Swift merchandise by sharing her lyrics on social media.
Following its launch in Jakarta, Manila is the second Asian city to host the event, with Seoul set to follow.
