Cher Lloyd has set the internet abuzz, revealing how she was allegedly asked to pursue Justin Bieber for his fame and conceal that she was getting married from the public. The former The X Factor star’s latest revelation has left fans and critics stunned, questioning the ethics of behind-the-scenes industry practices. With her candid honesty, Lloyd has once again proven her willingness to challenge the status quo and speak her truth.
So, let’s delve into the details of Lloyd’s shocking claim, the reactions it has sparked, and what it reveals about the industry’s treatment of female artists.
Cher Lloyd reveals how her label asked her to ‘hook up’ with Justin Bieber
The former X Factor star recently revealed that her record label allegedly pressured her to pursue Justin Bieber for publicity.
Cher Lloyd shared this on the We Need to Talk podcast, calling the directive bizarre, crazy, and horrendous. According to her, she was a teenager at the time and already engaged to her now-husband, Craig Monk, who was present when the label suggested so.
The “Swagger Jagger” singer explained that despite the label investing millions into her album, she was denied a promotional budget. Instead, they reportedly urged her to “hit some of the clubs, find out where Bieber is, and try to get with him.” Now 31, Lloyd said this moment confirmed her belief that the industry saw her as a media tool rather than a true artist worth investing in.
Highlighting the industry’s exploitative nature, Lloyd also revealed that her team urged her to hide her marriage plans from the label. She claimed the label believed being “off the market” would hurt her appeal. “I had no intention of leeching onto male singers for a career,” the singer asserted, condemning the sexist double standards she faced.
Cher Lloyd’s recent revelations contribute to growing scrutiny of the music industry’s treatment of young female artists. Many former X Factor contestants have previously spoken out about the emotional and psychological toll of early fame. Furthermore, young stars have often been vilified in the public eye, a problem Lloyd has frequently criticized. Now, she is reclaiming her voice and is making a musical comeback on her own terms.
