Speculation has been swirling around Meta’s involvement with TikTok, driven by whispers of app changes, geopolitical tensions, and past examples of social media consolidation. While no formal deal has been announced, these theories have gained traction among users noticing similarities in platform features and potential algorithm sharing.
Here’s what we know about the rumors, Meta’s history of acquisitions, and why TikTok’s future remains a hot topic.
Did Meta and Mark Zuckerberg buy TikTok?
No, Meta and Mark Zuckerberg did not buy TikTok.
TikTok remains owned by its parent company, ByteDance, a Chinese technology firm. While discussions about TikTok’s sale have emerged due to geopolitical tensions and regulatory scrutiny, no sale involving Meta has been confirmed.
Reports of mergers, acquisitions, or partnerships involving major tech companies often fuel speculation, especially during times of uncertainty. A user on Reddit put up a post, asking, “Did anyone notice the update that occurred an hour or so before the ban? b There was a weird “think” bubble that appeared on Tiktok, fb, and IG located on your profile pic. (Check your FB/IG) META either bought it, or they are merging.”
TikTok has faced regulatory challenges globally, including in the United States, where concerns about data privacy and national security have prompted discussions about its future. Despite this, ByteDance has reportedly resisted selling TikTok to US-based companies.
Adding to the complexity, the notion that Meta might acquire TikTok probably stems from Meta’s aggressive history of absorbing competitors. In the past, Meta acquired Instagram and WhatsApp, consolidating its power in social media.
Such acquisitions often face antitrust scrutiny, making the possibility of a TikTok deal with Meta even less likely. TikTok is a major competitor to Meta in short-form video content. However, there is no credible evidence to support claims that Meta has acquired TikTok.
The recent controversies around TikTok, such as bans in certain countries and pressure to sell its US operations, have sparked speculation about the app’s future. This includes theories about possible mergers or algorithm sharing between TikTok and platforms like Facebook or Instagram.
These rumors gained traction after subtle app feature updates led users to speculate, despite no official basis for the claims. One user on Threads commented, “Everyone keeps saying that they think Meta bought TikTok, but I don’t think that’s it. I think it’s something much worse. I’m not sure what that “worse” thing is, but it just feels more ominous.” The user further wrote, “This is all just speculative and my feelings. I just don’t think TikTok is going to be the same app when it gets turned back on.”
TikTok continues to operate independently, but social media consolidation raises concerns. Concentrated ownership could impact content, data privacy, and user experience. The debate reflects the growing influence of “broligarchs,” powerful tech leaders with significant sway over public discourse and social platforms.
