What Is the 'MATGA' Trend on TikTok?
Photo Credit: CFOTO | Future Publishing via Getty Images

What Is the ‘MATGA’ Trend on TikTok?

A trend called MATGA is making waves on TikTok, capturing the interest of users with its unique mix of historical references and dark humor. Though opinions on the trend are mixed, MATGA has sparked plenty of curiosity, with videos generating millions of views.

In this article, we will delve into the details of the MATGA trend and how is it related to Donald Trump.

MATGA trend on TikTok explained

The MATGA trend on TikTok, short for “Make Aqua Tofana Great Again,” draws on an infamous legend from the 1600s surrounding Aqua Tofana. Giulia Tofana allegedly provided the poison to women to help them free themselves from abusive marriages. Tofana’s mixture was reportedly made by mixing two substances, arsenic and belladonna, hidden in perfume bottles. It allegedly allowed countless women to quietly escape abusive marriages by eliminating their husbands. She reportedly facilitated the deaths of hundreds of men before authorities caught her.

In this viral trend, TikTok users make playful yet eerie references to Tofana. They film themselves pouring unidentified liquids into drinks or discussing toxic plants, with many videos featuring Eminem’s “Venom” song. Some videos even promote poison rings. Posts with hashtags like #feminism, #power, and #womensrights have gained significant traction, reaching hundreds of thousands of views.

The “Make Aqua Tofana Great Again” (MATGA) trend draws a satirical connection to Donald Trump’s presidency. Following his election victory, concerns over women’s rights, particularly regarding reproductive freedoms, have intensified. The trend’s name plays on Trump’s slogan “Make America Great Again.”

In these viral videos, women symbolically add “poison” to drinks, with captions expressing frustration over Trump’s history of supporting restrictive policies and accusations of misconduct. One post with millions of views was captioned, “Doing my part as an American woman by breaking up with my Republican boyfriend last night & officially joining the 4b movement this morning.”

The post has 1.8 million likes on TikTok.

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