Rumors surrounding Donald Trump‘s latest business venture have sparked interest after he launched a new collection of branded watches. With Trump selling watches under his name, the release has drawn attention as the former president simultaneously campaigns for the White House.
Here’s everything you need to know about the Trump watches for sale, how marketers promote them, and the significance of this latest venture during his 2024 presidential campaign.
What is the Donald Trump watch collection?
The Donald Trump watch collection, recently launched during his 2024 presidential campaign, includes two distinct series: the “Fight Fight Fight” series and the luxury “Victory Tourbillon” collection.
These watches showcase Trump’s signature and campaign-related imagery, positioning them as collectible items. TheBestWatchesonEarth LLC sells the collection under a paid licensing agreement. Trump licenses his name and image, a strategy he has applied in previous ventures like NFTs, branded sneakers, and other merchandise.
How much do Donald Trump watches cost?
The prices of Donald Trump watches vary significantly between the two series (via NBC News).
The “Fight Fight Fight” collection, designed for everyday wear, ranges from $499 to $799. Meanwhile, the high-end “Victory Tourbillon” collection, which reportedly features diamond-encrusted bezels and 18-karat gold, is priced at $100,000.
The company markets these watches as limited-edition collectibles, producing only 1,000 “Fight Fight Fight” watches and 147 “Victory Tourbillon” pieces. This aligns with Trump’s historical branding approach, leveraging exclusivity and high-end appeal.
While marketed as collectibles, their release during the 2024 election cycle has drawn some criticism, with detractors accusing Trump of prioritizing personal gain over public service. Regardless, the watches stand as another example of Trump’s longstanding focus on leveraging his brand in various markets.
