Many are closely following the DanTDM drama surrounding his public criticism of Lunchly, the new venture launched by MrBeast, Logan Paul, and KSI. As this debate continues, DanTDM’s disapproval of the product’s marketing tactics has sparked discussions across social media. His strong stance on influencer-driven business ventures has created a ripple effect within the YouTube community.
Here’s a closer look at the DanTDM drama and how Logan Paul, MrBeast, and KSI have responded to the controversy.
What did DanTDM’s tweet about MrBeast, Logan Paul & KSI’s Lunchly announcement?
DanTDM recently criticized Lunchly, a new pre-packaged meal brand launched by MrBeast, Logan Paul, and KSI, on X (formerly Twitter). He accused the trio of selling unhealthy products to their young audience purely for profit, calling their products “cr*p” aimed at kids who trust them. DanTDM’s tweet sparked immediate responses from Logan Paul and the other creators.
Logan Paul quickly defended the business, emphasizing that after years of building content, they now want to create businesses. He pointed out that DanTDM had not criticized Lunchables, which faced bans for allegedly containing lead, yet was upset about Lunchly. Paul challenged DanTDM’s inconsistency, adding, “Then don’t eat it.”
MrBeast also responded, highlighting the nutritional benefits of Lunchly, claiming it offers “80% fewer calories, 60% less sugar, and more electrolytes” compared to Lunchables. He argued that providing a higher-quality alternative to an existing product at a similar price is a positive step.
KSI joined the fray by accusing DanTDM of hypocrisy, referencing Dan’s past collaborations with Youtooz toys. He posted, “Looks like cr*p to me,” which prompted further fan discussions about whether these creators were prioritizing business over their audience’s well-being. Fans were quick to point out that KSI himself had worked with Youtooz, to which KSI responded, “I’m not the one complaining and crying on Twitter.”
This dispute highlights the tension between creators who feel obligated to protect their fans and those who see business ventures as a natural evolution of their brand. As the debate unfolds, it raises questions about ethics and the responsibilities of influencers when marketing products to younger audiences.
