Did Samsung Pull out of the Olympics? Sponsorship Explained

Recently, a controversy related to the came up at the 2024 Paris Olympics opening ceremony. In light of that controversy, an article reported that Samsung Electronics pulled out of its deal with the event. However, there is much more to this alleged story. So let’s find out if Samsung pulled out of their partnership with the Olympics.

What happened with Samsung at the Paris Olympics?

An article posted online claimed that Samsung dropped out of their $1 billion advertising campaign with the Olympics.

A few days ago, Esspots posted an article titled “Breaking: Samsung Drops Out of $1 Billion Advertising Campaign with Olympics, “They’ve Gone Woke”.” It claimed that Samsung Electronics pulled out of its advertising campaign due to the controversy surrounding the opening ceremony of the Olympic Games. The controversy arose when many people complained that part of the opening ceremony bore a direct resemblance to Leonardo da Vinci’s The Last Supper.

However, organizers have since stated that it was not a direct depiction of The Last Supper but rather a tableau inspired by Greek mythology.

Did Samsung cancel its Paris Olympics sponsorship?

No, Samsung has not confirmed or made any announcement regarding the cancellation of their 2024 Paris Olympics sponsorship.

The article posted on the aforementioned website is a satirical piece and not genuine news. Their disclaimer reads, “Welcome to the US page of Esspots, your one-stop destination for satirical news and commentary about the United States of America. Our team of writers and editors is dedicated to bringing you the latest and greatest in fake news and absurdity, all with a healthy dose of humor and satire.”

Samsung began its partnership with the Olympics more than three decades ago, starting with the Seoul Olympic Games in 1988. Currently, their agreement with the International Olympic Committee (IOC) stays valid through 2028. They also recently handed out smartphones to athletes so they seem to continue working with the IOC. Hence, it is quite clear that Samsung has not pulled out of the Olympics.