Some users on X (formerly Twitter) are clamoring to #BoycottDunkinDonuts, and onlookers are likely wondering why and what it has to do with Rumble. The call to boycott Dunkin is far from the first instance of users on the platform banding together against a brand. However, most of the tweets are so vague that you’ll have a hard time figuring out what the fuss is about. Well, we did the legwork, so you don’t have to be confused the next time you see someone subtweeting about ditching their usual coffee and donut shop.
Why are people calling for a Dunkin Donuts Boycott?
The call for a boycott of Dunkin Donuts is trending because of the company’s advertising policies. In particular, Chris Pavlovski, founder of the Rumble video platform, stated that Dunkin told him that Rumble would have to drop right-wing commentator Steven Crowder and move away from right-wing culture for the company to spend ad bucks with them.
Pavlovski responded to Dunkin by saying, “No, we don’t discriminate. All cultures are welcome on Rumble.”
Crowder has flirted with controversy in the past. After being demonetized and suspended by YouTube several times, he moved his channel to Rumble permanently. Despite the platform’s much lower viewer base, Crowder continues to receive hundreds of thousands of views per stream and remains an influential right-wing voice.
The trend highlights the ongoing tension between advertisers, content platforms, and content creators in the digital age. Some supporters of the boycott argue that Dunkin’s alleged stance infringes on free speech. In contrast, others view it as a reasonable business decision to protect brand image.
This incident also underscores the polarized nature of today’s media landscape, where content creators and platforms often cater to specific ideological audiences. As companies navigate these complex waters, they must balance their advertising strategies with potential backlash from various consumer groups.
It remains to be seen how this boycott will impact Dunkin’s business or advertising policies in the long term (if it does at all).
