Turtles fans are feasting in more ways than one this year. Not only will they get to enjoy both the brand new Teenage Mutant Ninja Turtles: Shredder’s Revenge and an extensive rerelease collection from Digital Eclipse, but they also may get a free Pizza Hut pizza as part of the deal. Those who purchase Shredder’s Revenge on a physical disc through distributor Limited Run Games will get the same style of coupon that was included in NES copies of TMNT 2: The Arcade Game.
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According to LRG owner Josh Fairhurst, it took around 300 cold emails to eventually strike up a business relationship with Yum! Brands. He also mentioned that the coupon is limited to the United States, a compromise that was necessary considering how hard it must have been to even get Pizza Hut to give Limited Run the time of day. However, Teenage Mutant Ninja Turtles: Shredder’s Revenge still doesn’t have a concrete release date, so it’s unclear exactly when users will be able to take advantage of this deal.
I also want to be clear – in case anyone gets mad about it being exclusive to us – this coupon exists because we refused to give up on making it happen. I sent about 300 cold emails to Pizza Hut over the course of a year until I finally found the right person. I was determined!
— Josh Fairhurst (@LimitedRunJosh) June 6, 2022
The heroes in a half-shell have always been proponents of pizza both in the universe and in the realm of commercials, although their favorite brand has changed from time to time. The 1990 live-action movie had the foursome ordering from Domino’s, but their rivals at Pizza Hut secured the team for most of the rest of their golden era. This includes in-store promotions like the classic Coming Out of Their Shells Tour and a host of video game tie-ins.
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The TMNT news comes as part of LRG3, one of the many gaming showcases scheduled for early June in the wake of E3’s no-show. In addition a smattering of physical releases of old titles, the event also revealed that a physical rerelease of two Bill & Ted retro games was on the way and showed LRG’s continued commitment to reintroducing Plumbers Don’t Wear Ties into the world.