It’s all riding on Guillermo’s name
Film District is hoping the general public will respond to the name “Guillermo del Toro” when they see ads for Don’t Be Afraid of the Dark. Out and about this morning, I spotted this bus stop ad that’s being placed around Los Angeles. Very different from the one-sheet we previously showed you and pushing very hard on the Del Toro angle. The film opens August 26. You can hear my thoughts on the film (we caught it on the L.A. Film Fest) in Shock’s podcast.
We’ll update this with a hi-res image when it arrives.
Source: Shock Till You Drop
