Warner Bros. won the Blockbuster of the Year award last year, at least as far as I’m concerned, with its Tom Cruise–Emily Blunt sci-fi actioner Edge of Tomorrow, but for whatever reason, the studio could never figure out how to market the darn thing and the film, despite its greatness, ultimately failed to land with audiences in a financially meaningful way. It seems now Warners is look to remedy those missteps by marketing the absolute hell out of Mad Max: Fury Road, the studio’s big Summer 2015 offering starring Tom Hardy, Charlize Theron, and Nicholas Hoult. Maybe it’s just me, but there are trailers and clips for this movie everywhere I go on the internet, and I’m not normally the type to seek out a trailer. They are just there.
I have seen more marketing materials for the film than I’d like to admit, between actually watching the first trailer and then skimming this one to pull a screenshot, and I have to say I’m growing more and more intrigued by this project as its May 15, 2015 release date nears. It is a loaded year for big-budget fare, between a couple new Marvel products (Avengers: Age of Ultron, Ant-Man), some perplexing franchise reboots (Jurassic World, Terminators Genisys), a Michael B. Jordan/Miles Teller superhero joint (Fantastic Four), the seventh (seventh!) Fast and Furious movie, a movie decidedly not about today (Tomorrowland), a few others I’m probably forgetting or just not mentioning (which is it?), and the three blockbusters I’m personally most in-the-bag for, Mission: Impossible 5, Spectre, and Star Wars: The Force Awakens.
And then you’ve got Mad Max: Fury Road, which thus far looks like something you might get if you crossed… I don’t even know. It just looks crazy. I don’t know exactly what’s going on, but there’s a lot of fire, and people are wearing masks, and something tells me there is a reason Hardy’s character isn’t called “Happy Max”, but that’s just a hunch. Go on, get down with your mad self and check out the trailer below, which features Japanese subtitles but is definitely in English, I assure you.
