After a massive The Purge, but that the $3 million budgeted feature was going to, at the very least, put up an 11-times multiplier over that budget. Turns out it’s just above a 12-times multiplier as the new film took in $36.3 million in its first three days, but I’m not expecting much in the future as it earned only a “C” CinemaScore from opening night audiences, which is a dismal score considering how generous paying audience members can be with their opinions.
One interesting fact about The Purge, its audience was 56% female. Makes me think of my screening where one young lady behind me said at the end of the movie, “The trailer looked great. In fact, I think the trailer was better than the movie.” Kudos marketing team.
While The Internship was a bit of a hit with audiences, earning a rather weak $18.1 million and a “B+” CinemaScore from opening night audiences, which suggests it may have decent legs going forward. Of course, opening at only $18.1m is going to hurt its chances at going too high, especially considering it opened in 830 more theaters than The Purge. It will be a test to make up that $58 million budget.
Anyone paying attention to Laremy’s beginning of April.
On the reader side of things it was a mixture of readers following Laremy’s lead and others going against it, but only one person was willing to go over $30 million on The Purge with Chris Etrata‘s $35.7 million prediction being the closest on the board and one hell of an impressive bit of prognosticating. On The Internship it was a tie between Winchester‘s $17.7 million and Hudsucker‘s $18.5 million prediction. Kudos to all three of you and in the very near future you’ll be able to see your successes in a much different way.
I also can’t help but mention After Earth, the last film in the top ten to have its weekend numbers released and for good reason. Sony’s Will Smith vehicle, directed by M. Night Shyamalan, not only had a dismal opening, but in its second weekend dropped 59%, bringing in only $11.2 million.
In limited release, Joss Whedon‘s Much Ado About Nothing had the best per theater average of any film this week, opening in five theaters and bringing in $185,000 ($37,000 per theater average).
Finally, The Hangover Part III became the ninth film to cross the $100 million mark at the domestic box office and Star Trek Into Darkness became the fourth to cross $200 million.
Looking forward to next weekend, we’ll begin with the release of This is the End on Wednesday, June 12 followed by the big release of Man of Steel on Friday along with the limited releases of Stuck In Love and The Bling Ring. Anyone want to post any early thoughts on how Man of Steel might perform?
NOTE: If you don’t follow RopeofSilicon on Facebook, you should click here for a preview of the new box office prediction feature expected to go live the first weekend in July.
