Box-Office Oracle: ‘Spider-Man’ Targets an Amazing Opening Weekend
By
Laremy Legel
We’ve got another lay-up at the top, but there’s some drama to be found in the closing number. Other items of note: How exactly will Oliver Stone’s new film and that Katy Perry docu perform? Let’s break it down!
Laremy predicted the #1 movie correctly 3 Weeks In A Row
It’s already crossed $60m domestically, which I think takes the “pent-up demand” power away from the weekend. Spider-Man 3 made $151m on its opening weekend back in 2007, but it didn’t have two days of folks lining up to see it prior to the weekend.
From a critical perspective, here’s what’s strange about The Amazing Spider-Man: it’s clearly better than Spider-Man 3 – but that film was really terrible. It’s getting plenty of nice soft passes from critics — 72 percent on RT — but it feels as though the general public may not fawn over it after the far superior Avengers film. If you’re keeping track at home, Brad and I weren’t big fans.
So I can’t go much higher than $15k per theater here. There’s just not enough film underneath it, and not enough time has passed since Raimi’s trilogy ended.
Steven Soderbergh can now walk into any office in Hollywood, ask for the $7m it took to make Magic Mike, and be pretty much guaranteed of leaving with a check. This will hit a 10x multiplier with ease.
There’s not much precedent here (Miley?) – but I did see an ad for it on “The Today Show”. So they clearly know their demo. I also like they tease the content right there in the title. Part of Katy? But which part??!! Gotta see the film to find out.
Stepping into that “R-Rated drama in July” ring is not the place you want to be. Especially if you’re not already an established franchise or a film featuring Channing Tatum with his shirt off.
Woody Allen in the house! See? You stick around this Oracle column long enough and you get a little surprise at the bottom.
Prediction: $2.7 million
How say you? Am I light on The Amazing Spider-Man? Want to agree to disagree on Katy Perry: Part of Me? And where do you come down on Oliver Stone and Woody Allen’s chances at the box office? Predictions away!
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