Warner Bros. has picked up the feature remaket rights to Our Brand is Crisis, a political documentary by Rachel Boynton, only difference her is that the doc will be reimagined as a dark comedy of which George Clooney will produce and possible star in and direct.
Peter Straughan is adapting the feature which is a behind-the-scenes look at the Bolivian presidential election of 2002, when candidate Gonzalo Sanchez de Lozada (aka Goni) hired James Carville’s Washington, D.C.-based political consulting firm Greenberg Quinlan Rosner to help him win. Goni’s poll numbers were dismal, with Bolivians accusing him of being too closely aligned with U.S. interests.
Employing the same tactics they do in the U.S., Carville — who himself flew in — and his team used focus groups, sloganeering and smear tactics. Goni won by a narrow margin, but the work had only just begun for Carville’s team. Bolivia descended into crisis under Goni’s rule, and he was ultimately forced to resign.
The documentary played in New York and LA in 2006.
