Variety reports that with production starting today on Terminator Salvation: The Future Begins, producers at the Halcyon Co. say they aim to deliver a PG-13 movie to Warner Bros. for release on May 22, 2009.
The “Terminator” series is one of the highest-grossing R-rated franchises of all time, with the first three films having grossed more than $1.03 billion worldwide. “The ratings have changed,” said Halcyon co-founder and co-CEO Victor Kubicek, a broker-turned-writer-producer. “The PG-13 has increased in intensity.”
A family-friendly rating opens many doors, including a “Terminator Salvation” licensing deal for action figures with Playmates Toys.
“Our merchandising program will be the largest to date for ‘The Terminator,’ ” said Halcyon co-founder and co-CEO Derek Anderson, ex-owner of ad agency In the Mix, who adds that he had not discussed the possibility of an R-rating with Warners. “We won’t force it. We are carrying on in the tradition of the mythology, with an exciting approach to the action. If we can make a compelling film to reach the widest audience, why wouldn’t we do it?”
Halcyon has already launched Halcyon Games to create a “Terminator” game for release at the same time as the movie. “The first three games were all bad,” Anderson said. “The core fans are screaming for something fresh; they won’t be just playing the movie.”
Set in post-apocalyptic 2029, an adult John Connor, played by Christian Bale, leads the war to save humanity from the killing machines. Sam Worthington, Anton Yelchin and Moon Bloodgood co-star.
