Kendrick Lamar’s Super Bowl halftime performance had plenty of memorable moments, but his “Say Drake” line in particular has taken over social media. A brief lyric directed at Drake, paired with Lamar’s knowing smile, quickly became a viral sensation on TikTok.
Here are more details about Kendrick Lamar’s viral moment.
Kendrick Lamar goes viral on TikTok after ‘Say Drake’ moment
Kendrick Lamar’s Super Bowl halftime show was already a major event, but one moment in particular has gone viral on the internet. While performing “Not Like Us,” a diss track aimed at Drake, Kendrick Lamar delivered the now-viral line, “Say, Drake, I hear you like ’em young,” with a smirk that instantly became meme material. The clip spread rapidly across TikTok, fueling countless reactions and edits.
The performance was significant beyond just the drama. “Not Like Us” was a major part of Lamar’s public feud with Drake in 2024, with many fans viewing it as a key moment in their rap battle. Notably, the song called out Drake over controversial allegations, including alleged predatory behavior and cultural appropriation. Given the history behind the track, Lamar’s decision to perform the song on one of the world’s biggest stages has sparked considerable attention.
The “Say Drake” moment quickly went viral on social media. Many people are making edits, comparisons, and jokes focusing on Drake. Some even compared Lamar’s grin to the smiling buck-tooth emoji, adding to the wave of online discussion.
Whether Drake will respond is unclear, but Lamar’s halftime show made sure “Not Like Us” stays in the spotlight. Drake was in Melbourne, Australia, for his Anita Max Win tour while the Super Bowl took place in New Orleans. As the Chiefs played against the Eagles, he was performing on stage in another country. So far, he hasn’t reacted to Kendrick Lamar’s halftime show, which took a few shots at him.
