Branding in Seongsu aired a brand-new episode 18 on Tuesday, March 5, 2024, at 12 a.m. KST on U+Mobile TV. The episode is also available to stream on Viki. The series follows the story of a rude team leader, Kang Na-On (Kim Ji-Eun), and an intern, So Eun-Ho (Lomon). The two work together at the Seongsu Marketing Agency and have completely different philosophies. However, their lives intertwine when their souls get swapped after an unintentional kiss.
Episode 18 of Branding in Seongsu documented significant tension between Kang Na-On and Eun-Ho, as the former learned about the intern’s game plan. It turned out that five years ago, Na-On stole a proposal from another similar project, which happened to be Eun-Ho and his friend Da-Eun’s project. He eventually allied with Segye Group director Han Yi-Jae to understand what happened during the incident to bring justice to both himself and Da-Eun.
Branding in Seongsu Episode 18: Kim Ji-Eun finds herself stuck in Lomon’s plan
The latest Branding in Seongsu episode 18 began with So Eun-Ho calling Kang Na-On to Mangyeon temple if she wants to know the truth about his alliance with Han Yi-Jae. While Na-On reaches the temple and finds the location familiar, Eun-Ho places white flowers in front of his picture with his friend Da-Eun. Previously, he indicated not being able to protect someone. It looks like he talked about Da-Eun.
Na-On reaches the temple and sees Eun-Ho and Da-Eun’s photos together. She wonders what his plan is and finally confronts him. Eun-Ho reminds her that they had met each other for the first time, not in a classroom but somewhere else. Na-On only remembers her first encounter with Eun-Ho when she took a class, and he was her student.
Eun-Ho hints at Na-On’s previous conversation with someone. He asks her to beg for forgiveness and reveal the truth in a week. Na-On recalls a crucial incident that shaped her career. She had to find a scent for their Charman candle project five years ago. Na-On stole the idea from another project called Bandi Incense. She copied the proposal from the incense project for her own proposal. Furthermore, Na-On even burnt the Bandi Incense proposal.
On her way back, Do Yu-Mi calls Na-On and reveals she has something to give her. Meanwhile, a scary poster of Na-On spreads all around the office, promising to reveal her past. On reaching the office, Yu-Mi recalls that Eun-Ho had enquired about the truth behind Na-On’s case from five years ago. Na-On reaches home to confront Eun-Ho but finds her house fully scattered. Amidst the chaos, she finds a news article about a fire at a scented candle factory in Namyang-Ju.
Na-On wonders if Eun-Ho has anything to do with Bandi Incense. The scene shifts to Na-On in the past, who had visited the factory when she first experienced the feeling of mysterious hands strangling her. In the present, when Cha Jeong-Woo comes to help her out, Na-On dismisses him. She further states that this is something she needs to fix on her own. Meanwhile, Eun-Ho learns from director Han Yi-Jae that Na-On was responsible for the incident five years ago.
Na-On confronts Yi-Jae, who blackmails her by stating that he has the evidence that would potentially cause her harm. He wonders how Eun-Ho would react if he caught hold of the evidence. Back at the temple, Eun-Ho recalls his conversation with Da-Eun. The two had founded Bandi Incense and hoped for Segye Group to do the marketing for them. However, Da-Eun declined the offer, stating that they should create their own identity. Eun-Ho reveals that it was his dream to turn the brand into an international sensation.
Director Han Yi-Jae calls Eun-Ho to remind him to do his job at Segye Group if he wants the evidence. Meanwhile, Na-On wants to bring the HQ Motors project back to find out the director’s weakness. On her way back, she meets with Yu-Mi. The latter reveals that Eun-Ho was the owner of Bandi Incense, whose brand idea Na-On stole to keep her own project.
Na-On disrupts the Segye Group’s HQ Motors marketing presentation meeting. She stands determined to present her own idea to promote HQ Motors. Na-On wants her own proposal as part of Segye Marketing Agency to compete with Segye Group. However, she soon discovers that even Segye Group is building its exclusive marketing team. Also, they have appointed Eun-Ho as their team leader.
As Na-On and Eun-Ho confront each other, they hear a sharp ringing sound in their ears, indicating another soul swap. However, Da-Eun herself monitors the soul swap, giving the two a final chance.
To find out why their souls swapped again, don’t forget to tune in to Branding in Seongsu on Wednesday, March 6, 2024, at 12 a.m. KST on U+Mobile TV and later on Viki.
