While the film franchise may be most likely dead, fans are getting a different kind of action movie treat as Bruce Willis has reprised his iconic role of John McClane from the Die Hard films for a new Advanced Auto Parts commercial centered on the vehicle battery also titled DieHard. The nostalgia-fueled ad can be viewed in the player below!
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“I’ve never done any sort of commercial with the John McClane character, but Advance Auto Parts brought an idea to integrate DieHard the battery into the Die Hard story through a short film that’s authentic to McClane and both brands,” Willis said in a statement (Via The Hollywood Reporter). “Advance approached this like a motion picture – the script is clever, the production intense and the spot is entertaining. This is what Die Hard fans expect. I think they will dig the DieHard–Die Hard mashup.”
Click here to purchase the five-film collection of the hit action franchise!
In addition to the return of Willis as the wise-cracking New York Police Department Detective Lieutenant, the two-minute short also saw De’voreaux White reprise his role of razor-sharp limousine driver Argyle and Clarence Gilyard as football-loving tech specialist Theo, as well as plenty of vent-crawling and “Ode to Joy” scattered throughout.
“I always have a lot of fun playing John McClane and I really enjoyed how Advance Auto Parts brought in De’voreaux and Clarence from the original film,” Willis said.
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“Our approach to this project was to go beyond products and price points and focus on finding a powerful message and platform to differentiate the brand,” Jason McDonell, Advance Auto Parts Executive Vice President and Chief Marketing Officer, said in a statement.
