While most San Diego Comic-Con exhibitors are leaving their booths behind and taking their products 100% into the digital realm, Sideshow Con will center around a physical booth space for a unique twist on their typical convention format. A custom-made installation will recreate Sideshow’s jaw-dropping “pop culture art gallery” style Comic-Con presence, but in a secure and private environment that will augment an online experience.
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This July, Sideshow Con will enable fans from all over the world to engage with the Sideshow team and explore an enormous, immersive, and often-evolving physical booth from the comfort of their homes.
From July 20th– July 26th, fans and collectors will have unprecedented live access to HD streams of all of the new products reveals and convention exclusive products, as well as the opportunity to interact with Sideshow’s artists and meet the creative teams behind these collectibles.
Sideshow PR Manager, Andy Smith, said: “The ‘Sideshow Con’ idea was really born from our sadness about the cancellation of the physical San Diego Comic-Con. We wanted to find a way of showcasing all of the new products that Sideshow and our partners are unveiling this year, but also to try and bring all of the engagement, discussion, interaction, love, and enthusiasm of an in-person event to this venture. We decided to build a physical real-world Sideshow booth space, and we’re filling it with new and never before seen (and fan favorite) products from Sideshow as well as our brand partners like Hot Toys, PCS Collectibles, DC Direct, Prime 1, and more. All of this will enhance our annual online experience we offer to fans.
We’ve got giveaways, contests, convention-exclusive products, special guests, artist interviews, and all the things you would expect from Sideshow at San Diego Comic-Con, but with a few unusual twists that are only possible with this new format. For example, we can now display these amazing pieces without protective glass cases (something we could never do at a convention!), giving fans a clearer and more detailed look at each product. We’ll also be swapping out displays, changing up accessories and poses, adding new elements, and maybe even hiding a few Easter eggs every day, which will make for a very dynamic display. Let’s just say it’s going to be worth it for fans to ‘visit’ Sideshow Con every day.”
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Keeping that “convention spirit” alive is an essential part of Sideshow Con, and many aspects of a physical convention are being preserved, including a FREE pre-registration process for priority access to content and merch, as well as early bird access to limited edition convention exclusive products, and contests. And with no lines or crowds to compete with, access to Sideshow’s full convention experience has never been easier!
Sideshow is no stranger to providing a bevy of online content during convention season, so fans around the world should expect Sideshow’s usual energetic content schedule, which features product spotlight videos, multiple daily livestreams, and the premiere of new entertainment content, including Season 2 of Sideshow’s Strike a Pose!, a sixth scale figure posing game show.
Fans who pre-register for Sideshow Con will have early access to Con Exclusives from Hot Toys, Sideshow, and more, as well as Sideshow rewards points, exclusive invitations to early previews and behind the scenes booth tours, as well as deals on official Sideshow Con swag!
Sideshow’s CEO, Greg Anzalone, said: “Pop culture is vital. Perhaps now even more than ever. While the disruption from COVID-19 has caused us all to step back and re-address our large-scale social gatherings, it’s also shown us just how much we appreciate and value the arts. Whether it’s reminiscing and re-discovering a beloved cartoon from our childhood or binge-watching our favorite movies and TV shows. Reading our favorite novel or comic book, playing with a toy, or appreciating a piece of beautiful art. Our shared fandoms, their characters, and the worlds that they inhabit have proven to be a great source of comfort for everyone.
The cancellation of 2020’s San Diego Comic-Con and similar events was understandable and important, but it was also very unfortunate for many fans and collectors. We are doing everything we can to make the most of this unusual situation, and to give something back to the community we love so much, and who has shown us so much love. Sideshow’s team has been going to San Diego since 1998 and I’ll dearly miss SDCC this year, but hopefully we can bring a little bit of that Comic-Con magic to people at home, and perhaps introduce it to many more people who’ve perhaps never had the opportunity to experience that amazing event in person.”
Visit side.show/con for daily updates and information about this event as more details are announced, including all the latest info regarding early bird access, new reveals, convention exclusive products, and more!
