Welcome to Riverdale in a New Promo from The CW

The CW has debuted a new “Welcome to Riverdale” promo, which you can watch in the player below! Riverdale is set to premiere on Thursday, January 26 at 9 PM ET on The CW. The series is officially described as follows:

“As a new school year begins, the town of Riverdale is reeling from the recent, tragic death of high school golden boy Jason Blossom — and nothing feels the same… Archie Andrews is still the all-American teen, but the summer’s events made him realize that he wants to pursue a career in music — not follow in his dad’s footsteps—despite the sudden end of his forbidden relationship with Riverdale’s young music teacher, Ms. Grundy. Which means Archie doesn’t have anyone who will mentor him — certainly not singer Josie McCoy, who is only focused on her band, the soon-to-be-world-famous Pussycats. It’s all weighing heavily on Archie’s mind — as is his fractured friendship with budding writer and fellow classmate Jughead Jones. Meanwhile, girl-next-door Betty Cooper is anxious to see her crush Archie after being away all summer, but she’s not quite ready to reveal her true feelings to him. And Betty’s nerves – which are hardly soothed by her overbearing mother Alice aren’t the only thing holding her back. When a new student, Veronica Lodge, arrives in town from New York with her mother Hermione, there’s an undeniable spark between her and Archie, even though Veronica doesn’t want to risk her new friendship with Betty by making a play for Archie. And then there’s Cheryl Blossom… Riverdale’s Queen Bee is happy to stir up trouble amongst Archie, Betty, and Veronica, but Cheryl is keeping secrets of her own. What, exactly, is she hiding about the mysterious death of her twin brother, Jason? Riverdale may look like a quiet, sleepy town, but there are dangers in the shadows… “

The Riverdale cast includes KJ Apa as Archie Andrews, Lili Reinhart as Betty Cooper, Camila Mendes as Veronica Lodge, Ashleigh Murray as Josie McCoy, Luke Perry as Fred Andrews, Cole Sprouse as Jughead Jones, Madelaine Petsch as Cheryl Blossom, Sarah Habel as Ms. Grundy, Ross Butler as Reggie Mantle, Casey Cott as Kevin Keller, Mädchen Amick as Alice Cooper, Marisol Nichols as Hermione Lodge, Shannon Purser as Ethel Muggs, and Robin Givens as Mayor Sierra McCoy.

Based on the characters from Archie Comics, Riverdale is from Warner Bros. Television and CBS Television Studios, in association with Berlanti Productions, with executive producers Roberto Aguirre-Sacasa, Greg Berlanti, Sarah Schechter and Jon Goldwater.